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What is a SWOT analysis PDF?
HBR SWOT Analysis is a tool developed by Harvard Business Review which will help you master the key fundamentals of SWOT analysis. The tool delivers a comprehensive overview of the key concepts with detailed examples and includes a customizable Powerpoint template to help you and your team successfully perform and present a SWOT analysis for your company or project. The tool provides. 1) A detailed guide to the four quadrants of a SWOT analysis including the best way to frame discussion questions to get the most out of your colleagues 2) Examples for two fictional companies bring the concepts to life 3) A customizable Powerpoint template to help you facilitate your own SWOT analysis meeting for your project or company 4) A customizable four-quadrant SWOT template you can use to bring all your thinking together and present to others in your company. HBR's SWOT Analysis Tool is a digital product and is intended for individual use only. To download this product after your purchase, simply sign-in to hbr and visit the "Purchases" area of your account. To learn more about volume discounts for organizations, contact Lindsey.Dietrich@harvardbusiness.org. What Is SWOT? A SWOT analysis is a term used to describe a tool that is effective in identifying your Strengths and Weaknesses, and for examining the Opportunities and Threats you face. While it is a basic, straightforward model, it has been a popular business practice for many years because it helps provide direction and serves as a basis for the development of business plans. It accomplishes this by examining the strengths (what an operation does well) and weaknesses (what an operation does not do well) in addition to opportunities (potential favorable conditions for an operation) and threats (potential unfavorable conditions for an operation). Once completed, the SWOT analysis can help determine if the information indicates something that will assist the operation in achieving its objectives (a strength or opportunity), or if it indicates an obstacle that must be overcome or minimized to achieve desired results (weakness or threat). Why is the SWOT Analysis so Popular? The SWOT analysis has been a popular business tool for many years. While business planning does require some time and knowledge, most planners agree that a SWOT analysis should be completed at the beginning of the planning process. Here are a few reasons why performing a SWOT analysis has been a popular planning activity. • While not an easy task, performing a SWOT analysis does not require any special training, software, or skills. The only requirement for performing a SWOT analysis is being truly honest about your own operation. • Most managers and workers have expertise in areas that are not known by other members of the group. Organizing the expertise in a SWOT analysis helps in making informed decisions and provides better results. • A SWOT analysis provides a brief but complete summary of the operation. • While the finished results are important, the process of building a SWOT analysis is almost as valuable. Often times when a SWOT analysis is performed, all people involved with the operation become more aware of the performance and goals of the operation. • Finally, completing a SWOT analysis allows you to immediately see where you can take action to improve your weak areas, capitalize on your strengths and opportunities, and defend against threats.
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What Does Your SWOT Analysis Look Like? An SWOT discussion question and an opportunity/threat matrix are used to determine strengths and weaknesses, opportunities and threats. For example, let's say you have a company that markets and sells products. You want to begin discussing opportunities and threats, strengths and weaknesses. In order to discuss and visualize your company's strengths and weaknesses, you use a SWOT discussion question. In addition, your SWOT analysis uses an opportunity/threat matrix to identify strengths and weaknesses. Although you and your team may disagree whether this is a strength or a weakness, this is how the SWOT analysis is used. How Does the SWOT Analysis Work? A SWOT discussion question: An SWOT discussion question involves gathering information about the current environment and analyzing the current situation as it relates to your organization. A SWOT option analysis describes the opportunities that are currently available in the current.